Idem x Loop Central
As part of its route-to-market strategy, we worked with technology consultants LEEO&H and the Idem team on new branding, a website and its content.
“Loop’s work behind the scenes, to develop Idem’s new branding and website, helped us to move fast with our route-to-market strategy. With Loop’s help, the entire look, feel and tone of the brand is very strong and offers an extremely positive experience for potential buyers new to Idem’s digital platform.” Lucien Wynn, Consultant, LEEO&H
What we did:
› The Idem platform offers digital content protection to rights holders and we worked alongside the company’s consultants and leadership team to ready its brand and offering to enter the market.
› Created new branding, including a striking logo, font choices and colours. Graphical elements were also considered.
› Planned, designed, developed and launched a new website.
› Penned all of the copy for the new website
› Helped with a range of extra sales & marketing requirements – from presentations to case studies and even a funding proposal.
Bespoke landing page build
› As part of our website development work, we created a bespoke landing page to promote a specific side to the company’s digital content protection platform. Idem were keen to promote its offering in light of the EU’s new directive – Article 17 – which represents a major opportunity for the company, who help businesses across Europe with copyright protection and to ensure compliance.